![]() Skip to content. Google Optimize A/B Test Tutorial with Examples. by Francis Angelo Reyes. Table of Contents. What is Google Optimize? Start A/B tests in Google Optimize. How to create A/B tests without bothering a web developer. Test 1: Change headline or any text. Method 1: Edit text. Method 2: Edit HTML. Test 2: Change an image. Method 1: Edit 'Source.' Method 2: Edit HTML. Test 3: Change call-to-action or any background color. Method 1: Edit 'Background' field. Method 2: Run JavaScript. Test 4: Remove an element. Method 1: Just 'Remove.' Method 2: Edit HTML. Method 3: Run JavaScript. Test 5: Add a call-to-action or any element on the page. Method 1: Edit HTML. Method 2: Run JavaScript. Test 6: Add an entire section higher on the page. Test 7: Turn paragraphs into boxes. The 'Reorder' feature. Conclusion: Run Google Optimize A/B Tests at Scale. A/B testing is a great way to challenge data assumptions. |
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![]() You can set everything up for free. Integrating your Analytics and Optimize accounts is easy. Google AdSense can also be integrated with Optimize to test ad experiences. Setting up Optimize with WordPress for free requires some coding knowledge. Youll need to install a premium plugin if you want to integrate Optimize with your website and avoid any coding. In all honesty, there are more pros than cons when choosing to use Google Optimize. With that being said, lets dive into the steps youll need to complete the setup process in WordPress. How to Set Up Google Optimize for WordPress. |
![]() If you are using Google Tag Manager GTM, you do not need code, or developers. You can use the Google Optimize tag template that is already built-in and available in GTM. Then youll have to fill in your information and run the Google Optimize tag. A/B testing: Test multiple versions of a page to find the best performing one. Multivariate testing: Test multiple elements on a page to find the best combination. Personalizations: Sending 100% of traffic to a winning variation. Redirect testing: Test separate pages against each other. Visual and code editor: Make simple visual edits or advanced code changes. Targeting: Segment the visitors you include in your experiments. Try Google Optimise. Part of the Google Marketing Platform. VISIT GOOGLE MARKETING PLATFORM. More AB Testing Tools. Customer Journey Map template. Free Business Model Templates. Free Lean Canvas Template. Free OKR Template. Free SWOT Analysis Templates. Handy How To Guides. Business Model Canvas Guide. Lean Canvas Guide. Value Proposition Guide. |
![]() If youre an enterprise-level company and looking to get serious with A/B testing, this could be the right option for you. But the free version offers plenty of features for most small to mid-sized businesses. Thats why in this post, well focus solely on the test options available at no charge. Now, lets get started. Heres how to launch your first test with Google Optimize, in four easy steps. |
![]() How to Run an AB Test in Google Optimize. Create an account. To start an AB test in Google Optimize, click this link, and begin achieving your optimization goals by creating a Google Optimize account. Make the required settings. Proceed with your Google Optimize account setup by creating your first experiment following the visual guide below. |
![]() A/B Test Duration Calculator. A/B Test Sample Size Calculator. Cart Abandonment Calculator. Push Notification ROI Calculator. Landing Page Analyzer. View all free tools. Popular In-depth Guides. Popular In-depth Guides. Conversion Rate Optimization. Web Form Analytics. Server Side Testing. Mobile App Testing. VWO Knowledge Base. VWO Engage Login. 1 415-349-0105 44 800-088-5450 1 844-822-8378 61 1-800-614-417. EN DE ES. Free Trial Request Demo Request Demo. A/B Testing Guide. Everything you need to know about A/B Testing - from why to how, challenges to examples. |
![]() Maak gebruik van de AB testing tool van Google. Google Optimize is het AB testing platform van Google. Voor de meeste gebruikers maakt dit het snel en eenvoudig testen van paginaontwerp en content veranderingen mogelijk en het platform is ook nog eens gratis beschikbaar. AB Test uitvoeren. Wij zijn uw partner als het gaat om het uitvoeren van AB tests. We maken uw website hierdoor meer conversiegericht. Hierdoor zal uw bedrijf online beter presteren. Persoonlijk contact en een hoge mate van service zijn hierbij belangrijk. Een vast contactpersoon zal u begeleiden en bij vragen wordt u direct geholpen. We verlaten de opdracht pas als u tevreden bent. Content is altijd koning, maar de heerser van vandaag heeft een vreemde vorm van democratie gekozen. Uw koning moet de mogelijkheid hebben om de meerderheid te sussen. Evolved Search Engine Optimization. SEO blijft veranderen en we zijn voortdurend in ontwikkeling om de best mogelijke resultaten te leveren. |
![]() First, youll need to use Google Chrome and install the Google Optimize extension for Chrome. As I said, the experience is fairly straightforward and familiar. Heres what you really need to know.: The app bar at the top. Here you can change the experiment name and status, show changes, switch between variants, etc. This floats along as you scroll and contains all of the editable elements of your current selection. The portion of the page youre editing. If youre confused about anything as you get started, Google has a whats what guide you can use. When you scroll below the variant section, youll end up in the configuration section. Here, you can manage your objectives and targeting. You can choose from among basic objectives like pageviews, session duration, and bounces. But what makes Google Optimize awesome is that you can also choose from any of the Google Analytics Goals in your linked account. In the free version, you can choose one primary objective and two secondary objectives. Remember that you cant retroactively change these objectives in the free version, so be sure to choose all of the relevant objectives upfront. Youll also notice room to add a test hypothesis. |
![]() If you're' new to exploring A/B testing, Google Optimize is a free solution that incorporates directly into Google Analytics and Tag Manager. Google also provides step-by-step directions on setting up Google Optimize in your store, creating your first A/B test, and creating a redirect test. |