![]() Wat je moet weten over Google Optimize. Customer Experience Optimization. Shirley van Haalem 28 augustus 2017 Customer Experience Optimization. Leestijd: 5 minuten. AB testing tools: ze zijn er in overvloed en hebben allemaal hun eigen voor- en nadelen. Om je te helpen bij je keuze voor een van de AB testing tools, heeft Eva in een eerder artikel de mogelijkheden op een rij gezet. In dit artikel leg ik Google Optimize onder de loep: de tool van Google voor A/B testing en personalisatie. Hierbij wordt vooral ingezoomd op de resultatensectie van de tool, waarom je deze niet blind kunt vertrouwen en hoe je toch het maximale uit de data kunt halen. Met Googles uitgebreide vaak gratis tools zoals Analytics, Search Console en AdWords, kan iedereen met de nodige training en certificaten snel aan de slag om de websiteprestaties te optimaliseren. Ook voor conversie optimalisatie bood Google al enige tijd oplossingen aan. Zo kon je met Content Experiments redirect testen uitvoeren. |
google optimize vs google optimize |
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![]() Integrate Google Optimize into your Webflow project to run A/B tests and other experiments - create a better experience. Note: Were transitioning to Workspaces, and are in the process of updating our content. Visit the Workspaces blog post to read more about these updates and changes, or visit our updated lesson on how to integrate Google Optimize for A/B and multivariate testing. You can also learn how to check if your account is on Workspaces. This video features an old UI. Updated version coming soon! Clone this project. Google Optimize enables you to test variations of your websites and web pages for free. You can run tests on your content to understand what works best for your site visitors. You can use Google Optimize for A/B testing as well as running multivariate and redirect tests. |
![]() First, youll need to use Google Chrome and install the Google Optimize extension for Chrome. As I said, the experience is fairly straightforward and familiar. Heres what you really need to know.: The app bar at the top. Here you can change the experiment name and status, show changes, switch between variants, etc. This floats along as you scroll and contains all of the editable elements of your current selection. The portion of the page youre editing. If youre confused about anything as you get started, Google has a whats what guide you can use. When you scroll below the variant section, youll end up in the configuration section. Here, you can manage your objectives and targeting. You can choose from among basic objectives like pageviews, session duration, and bounces. But what makes Google Optimize awesome is that you can also choose from any of the Google Analytics Goals in your linked account. In the free version, you can choose one primary objective and two secondary objectives. Remember that you cant retroactively change these objectives in the free version, so be sure to choose all of the relevant objectives upfront. Youll also notice room to add a test hypothesis. |
![]() Youve surely spotted regional trends in your Google Analytics or AdWords data like pop vs. soda While those regional differences might not be severe enough to warrant a full landing page for that location, with Optimize you can make those changes yourself in a snap. |
![]() You can use two very different versions of a page, enabling you to determine what resonates with buyers and what doesnt. Not only can you learn from the page that performs the best, but you can also learn from the one that had the poor performance so you can figure out why it wasnt meaningful. You can use that to inform your next iteration. Why Use Google Optimize to Test Content. There are lots of tools available that allow you to do A/B testing. So, why is Google Optimize a good choice? Google Optimize syncs with your Google Analytics data so you can judge results and test more options with Optimize dimensions in Google Analytics. |
![]() Optimize 360 is een uitgebreidere, betaalde, versie van Google Optimize. Optimize is standaard geïntegreerd met Google Analytics, zodat je snel kunt inzien hoe jij jouw website kan verbeteren. Daarnaast is het ook mogelijk om deze tool met andere oplossingen van Google te integreren. Accelerated Mobile Pages AMP. Voordelen Google Optimize. De uitgebreide mogelijkheden in de gratis versie van deze tool. De betaalde versie kent wat meer geavanceerde mogelijkheden en het mogelijke aantal experimenten die je tegelijkertijd kunt uitvoeren, ligt hoger. Gebruik websitepersonalisatie om een hoge loyaliteit op te bouwen onder de gebruikers van je website. Denk bijvoorbeeld aan personalisatie op basis van locatie of het gedrag van bezoekers op je website. Google Optimize is geïntegreerd met onder andere Google Analytics wat het makkelijk maakt de tool te implementeren en om de resultaten van de testen te analyseren. Daarnaast is Google Optimize makkelijk te installeren wanneer je werkt met Google Tag Manager. |
![]() You only use the Optimize interface to create experiments set, objectives, create variants, and view reports. This article describes how to use Optimize to report on experimentsrunning on your server or other Internet-connected devices. Choose from thefollowing options based on the Analytics measurement code you've' added to your site.: Google Analytics 4 gtag.js Universal Analytics gtag.js Universal Analytics analytics.js Note Server-side: experiments can be run both in containers that are installedon your site, as well as those that are not. To run a server-side experiment against variants of a web page.: Create an experiment in Optimize. Set experiment objectives. Set experiment targeting. Start the experiment. Get the experiment ID. When the experiment is running.: Set the experiment ID and choose a variant from the server. Add Google Analytics measurement code to variants. Create an experiment in Optimize. When using this method, you can create and run an A/B test or multivariate test MVT. To create an A/B test.: Open your Optimize account. |
![]() Then, Google Optimize connects seamlessly with Google Analytics, so data from your tests can be found easily in your Google Analytics dashboard. To make gathering data in Google Analytics and connecting to Google Optimize as easy as possible, use MonsterInsights, the best Google Analytics plugin for WordPress. MonsterInsights is the best Google Analytics plugin for WordPress because it allows you to easily connect your WordPress site with Google Analytics without hiring a developer or write any code. With the click of a button, you can set up sophisticated tracking features such as event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more. Plus, with the MonsterInsights Google Optimize addon, you can connect Google Optimize to your site and get started testing right away. For a full tutorial on setting up Google Optimize using MonsterInsights, read how to set up Google Optimize on your website. |